How tradespeople can benefit from a better website
A better site means more money in the bank
Tradespeople get new business in two ways: referrals and a great website
Get a better website:
Whatever trade you work in, having a professional website is crucial if you want to pick up new business from people who have never worked with you before
Even if you get referred to a client, the first thing they’re going to do is check out your website. If it doesn’t look professional and appropriate, there’s a really good chance that they won’t contact you, even though you’ve been recommended.
Webworthy websites are perfect for the trades because they are professional, optimised, and built to convert inquiries.
Getting a new website doesn’t add to your already tight schedule. We take care of everything for you. All you need to do is supply us with your photos.
Get more enquiries with a purpose-built website
We don’t just build the website and leave you to it; we guide you through the entire process, which can include writing your content for you, as you’re already too busy.
We build sites that drive new business
What your site looks like is important; how it’s optimised is far more important
If the design of your website is professional and appropriate, then that can often be enough. Winning more business through your trade website isn’t about what it looks like. It’s about how it’s optimised and what’s written on it.
We help small trades customers by delivering websites that are planned, written, and optimised to win you more new business.
We know your skill set lies in what you do day in, day out, so we don’t expect you to tell us what to put on your website. We take the lead on the project and guide you through the entire process to ensure that everything on your website converts visitors into people seeking quotes for work.
You don’t need a big budget to get a brilliant website.
We use our extensive experience and WordPress theme to deliver professionally designed and optimised websites for the trades at a budget that works for smaller budgets.
Making sure your website has everything your customers are looking for
Your website has got to do more than just look nice; it needs to say the right things to the right people
A very clear statement about what you do
Sounds obvious, but you really have to spell it out to visitors. People don’t read web pages properly. They skim, looking for the answer they want, so it’s crucial your website states exactly what you do.
This is also crucial for getting found in the search and mentioned in AI conversations; you must not use statements like “quality solutions you can rely on” or “the best in the business,” as they are ambiguous and carry no weight for optimisation.
Areas that you genuinely cover Areas that you genuinely cover
This sounds obvious, but it’s often missed. You should state the main town or base area you cover, along with the surrounding towns and villages. If you work on a wider area, counties can also be covered in this content.
You can back this up with information about how far you normally travel for a job and whether there is a call-out radius.
You don’t want a list of place names; this needs to be handled carefully within your website’s structure.
One service page per service
For example, if you’re a builder, you wouldn’t have a single “Our Services” page and then list out things such as:
- extensions
- loft conversions
- renovations
- kitchens
- bathrooms
- brickwork
You would have a single page for each of these services that goes into significant detail about what you do.
Real photos of your work
Stock photography or AI-generated images are an absolute no-no here. Potential clients can sniff these out, and it makes you look unprofessional at best.
For most trades, before-and-after photos are an absolute winner when it comes to converting visitors into clients. Even better if you can get a before, during, and after photo, so you can share the stages of the work that you’ve done.
It can often be beneficial to show photos of things like company vans, work sites, equipment, and detailed photos of your workmanship.
A proper team page
People buy people, so a proper team page with photos of your staff and biographies outlining what they do, their experience, and so on can also count a lot towards a conversion. Invest in proper photography. Don’t take selfies on your phone in a badly lit room.
This also helps people understand who does what within the business. Even if it’s just you and an apprentice, make sure you have a team page.
Case studies
If you do a lot of a particular type of work or have particular work that you really want to do, make sure you cover this off in your case studies. This will help people who are referred to your business get a feel for the sorts of projects that you take on. It will also help drive traffic to your website from local people looking for the type of work you have in your case studies.
Photography is a biggie here, as mentioned earlier. Before, during, and after photos are worth their weight in gold.
Case studies should show:
- What the customer asked for
- Where they were based
- What you did
- Any challenges
- Your solution
- Good-quality photos
- Approximate timescales
- A customer testimonial
Genuine customer reviews
Choose a review site and use it exclusively for your business. That could be Trustpilot, Google Reviews, or a trade review site that’s specific to your niche.
This matters because, like it or not, trades carry high perceived risk. Customers naturally worry about workmanship, reliability, unexpected costs, and people disappearing halfway through jobs. A solid set of reviews, clearly displayed on their own page and dotted around other pages, significantly helps build trust.
Qualifications and accreditations
Depending on your trade, this could be:
- Gas Safe
- NIC
- EIC
- NAPIT
- FENSA
- Trustmark
- Which Trusted Trader
- Federation of Master Builders
- Checker Trade
- Relevant professional memberships
Customers often have no technical means of judging workmanship themselves, so accreditation, together with reviews and case studies, serves as a proxy for competence and legitimacy. You’ve paid for and worked hard to achieve these badges, so make sure they are prominent on your website.
Insurance information
Having something as simple as “fully insured with 5 million public liability cover” on your website can be valuable.
It matters because it reassures customers they’re dealing with a properly established business rather than someone doing occasional jobs on a cash or informal basis.
Company information
Again.
This might seem a bit obvious, but you’d be surprised how much weight it can carry when people are thinking about who to approach for a quote. Your website should include:
- Your business name
- Your company name, if different
- Company number
- VAT number, where applicable
- Address or service location
- Telephone number
- Email address
- Years established
These types of things are strong legitimacy signals for customers, Google, and other systems assessing your business, so ideally, they should have their own page.
Easy ways to contact you
Throwing your mobile number on the website is one thing, but it doesn’t look as professional as a landline, an optional mobile number, and an email address. While we’re on the point of email, never use a generic @outlook or @gmail email address. Invest in proper email accounts.
You should also provide a contact form with options for uploading documents, such as plans or photos.
Your contact page should also clearly lay out the process and how things work when someone gets in touch with you.
Terms and Conditions
Sounds a bit boring, but this page can cover off a lot, including payment terms, guarantees or warranties, and so on.
Having a page that includes this information increases transparency and reduces potential anxiety around one of the biggest sources of disputes in the trades.
The more upfront you are about everything, the more your visitor will trust you. Where applicable, you can also add things, including:
- workmanship guarantees
- manufacturer warranties
- insurance-backed guarantees
- certification documents
Frequently asked questions
An FAQs page can help answer common queries and build further trust. Typical examples of questions that you could answer on your site include:
- Do you provide free quotes?
- What areas do you cover?
- How quickly can you visit?
- Are you insured?
- Do you remove waste?
- Do I need planning permission?
- How long will it take?
- Do you supply materials?
- Do I need to be at home?
- Do you subcontract work?
Having a good FAQs page removes objections before somebody contacts you and can increase your conversions.
Clear differentiation
Let’s be honest, most trades websites say exactly the same things:
- Reliable
- Professional
- Friendly
- Competitive
- High quality
These statements have almost become meaningless because every competitor says them.
You need to include genuine differentiators such as:
- Family-run since 1998
- All engineers employed directly
- No subcontractors
- Written fixed price quotes
- 10-year workmanship guarantee
- Specialist in listed buildings
- Emergency response within 2 hours
- And so on
You need to include this because customers see it as evidence rather than a list of adjectives, and again, it can help increase conversions.
I’m really happy with the site, and I’m definitely seeing a lot more good inquiries coming through
Phil Hawkins
Stround Garden Maintenance
And you thought it was just a website
The above is far from an exhaustive list of everything that you need to do on your website, but you get the point
If you don’t build your website properly and make sure it’s got all the right content, your chances of conversions drop significantly.
You may well manage to maintain rankings on the first page of Google, but when people visit your site, they don’t like what they see or can’t find what they need and simply bounce back to your next competitor in the search results.
There are countless other things to consider, including:
- Business operating hours
- Privacy policies
- Useful advice content
- Evidence of recent activity
- Service area plus service combos
- WhatsApp contact details
- And so on
Having all this content on your website means you have a better website. Many of your competitors simply won’t have this breadth and depth of information, which means that when a potential client is looking to get three quotes for a job, you’ll definitely be on that list.
Your website is essentially a reassurance machine.
It needs to answer all the questions and potential objections a new client might have, including:
- What do you do?
- Do you do it near me?
- Are you legitimate?
- Have you done this before?
- What will it cost?
- Can I trust you?
- What happens next?
- How do I contact you?
If your site answers these questions, it’s more than on its way to getting the conversion
Why Webworthy delivers your business a better website
We’re a large, experienced team of experts, not freelancers or rookie moonlighters
We’ve been designing and building websites for nearly 30 years
The team behind Webworthy build enterprise-level websites for large clients.
We’ve taken our theme and experience and packaged them into an affordable service for tradespeople, so you can get a better website.
We build websites that generate new business leads
We generate all our new business via our websites, and we can help you achieve the same result with yours.
When your website is planned, designed, built, and written properly, you’ll rank higher in the search results, and more traffic means more conversions, more money in the bank.
We build professional websites at an affordable cost, not cheap websites
Your trades business might not have the budget for a website that costs several thousand pounds, but that doesn’t mean your business deserves a poorly built website from someone who doesn’t know what they’re doing.
Our team has extensive experience across planning, design, build, and optimisation, so when you work with us, you get a website that really delivers. Our team has extensive experience across planning, design, build, and optimisation, so when you work with us, you get a website that really delivers.
Getting your website right can have a massive benefit for your business
A properly built and optimised website will deliver you more leads than you can cope with. It does it on a regular basis.
Our experience means we can deliver the site your trade business needs, rather than the one you thought you could afford.
You want the new website that works, not the hassle of putting one together
Early starts and often late finishes can make it difficult to focus on a website project
That’s why we use an efficient way of working, which means you can answer our questions and provide feedback on the project quickly and easily at a time that suits you.
You won’t have to spoon-feed us at any stage of the project; we’ll write the brief, plan the site, and get everything done for you with minimal requirements on your precious time.
This means you can focus on getting the job done for your client and leave the delivery of the professional website to us.
We get your approval at every stage, so you are 100% happy with all the work that’s done.
We also offer support and content assistance. We also offer support and content assistance once the site has gone live. We can continue to improve it while you get on with what you do best. Once the site is live, we can continue improving it while you get on with what you do best.
Frequently asked questions about effective websites for tradespeople
If you can’t find an answer below, just drop us an email. We’ll be happy to help
Is there a high upfront cost?
No, the whole point of this business model is to avoid large upfront website costs. Instead, the cost is spread over 12 months into manageable monthly payments, making it easier to budget while still getting a professionally designed and built website.
Am I tied into a long contract?
There is an initial 12-month subscription period, which allows us to spread the cost of putting the site together for you and getting it live. After the 12-month period, you can choose additional support options, ongoing hosting, or choose to take the site and host it yourself. This is a 12-month contract that requires 12 monthly payments.
What happens to my website if I stop paying?
Your website is included with your subscription, so it remains active as long as your subscription is active. If you decide to stop paying for the subscription before the minimum term ends, your website will stop working, but we’ll discuss options with you before anything happens.
Will my website look like everyone else’s?
If you’ve got an existing site that you’re happy with the design of, we can simply recreate and improve that. If you’d rather pay a little extra for a new design, we’ll ensure it’s unique to your business.
Take a look at our website gallery to see examples of all the different designs we create.
Can I update the website myself?
You can. You’ll have full access to the website to edit content if you wish. We do suggest exercising caution when adding pages or editing content to avoid harming any optimisation work.
What happens if I want to add more content later on?
If you want to add new pages, such as case studies or client testimonials, you can do so yourself by cloning existing pages and rewriting their content. Alternatively, we can do this for you for a small charge.
Will the website help me get found in Google?
Yes. Part of the planning stages will involve researching all your competitors and what they’re doing to rank. We’ll then build you a site that outperforms your competition, helping you rank when people search on Google.
What happens if something goes wrong with the website?
We will host your website, so if anything goes wrong, we’ll be notified and fix it free of charge within the initial 12-month period. After 12 months, you can opt into an optional support package to cover issues like this.
Do I have to provide all the content and images?
It’s crucial that the images on your website are real photos of the jobs you’ve done and the team you employ. In terms of the written content, we can help you write it to ensure it’s optimised for ranking.
Will I have to pay VAT?
We are VAT registered, but if you’re not, get in touch. We can still help you.
Can I pay in cash?
Yes, that’s not a problem. We accept payments by debit card, credit cards, PayPal, direct debit and indeed cash.
Do I own the website?
Once you’ve paid your 12 subscription payments, the website is yours. You can move it to your own hosting, get another developer to work on it, or take over full management of it yourself.
Too busy to get this sorted? Just complete the form.
We know you’re busy, and that’s probably the reason why you’ve never quite got around to sorting out your website.
You can contact us by completing the form, and we’ll email you to discuss the next steps.
If you’d like an after-hours call in the early evening or morning before you start working, just let us know, and we’ll sort that out.
Alternatively, you can:
