A new website for Alec to get found and win new clients
Alec didn’t have a website that drove new business; we fixed that
Alec Williams Therapy logo and website
Alec is a trauma-focused psychotherapist based in London, working with clients in person in Chingford (E4) and online.
He came to us needing two things built from scratch: a logo and brand identity, and a professional WordPress website. No existing brand, no existing site. Starting from zero.
Before this project, a Google search for Alec returned nothing: now it returns a fast, professional website that reflects exactly what he does.
The brief
The project covered the full journey from nothing to live – logo design, brand guidelines, and a custom-built WordPress website. Alec’s work deals with sensitive, deeply personal subject matter. Trauma therapy, men’s groups, online programmes. The brand and the site needed to feel calm, considered, and immediately trustworthy without tipping into clinical or corporate.
For a therapist, the website is often the first point of contact for someone who has spent a long time working up the courage to reach out. It has to feel right the moment they land on it. That shaped every decision we made.
The website
The site is a fully custom WordPress build on our bespoke theme. No page builders, no off-the-shelf templates, no Elementor. Every template and content block was built by hand, which means the code is clean, the site loads fast, and Alec owns something that will not need rebuilding in two years because it was done properly the first time.
We designed and built the full page set: home, about, how I work, services (with individual pages for 1-2-1 therapy, men’s groups and group therapy, and online programmes), resources, FAQs, and contact. The navigation and page architecture were planned carefully from the start – Alec’s services are quite different from one another, and someone arriving at the site in a vulnerable state needs to find what they are looking for without friction.
On-page SEO was set up at launch. The site scores well in Google’s PageSpeed tests. Alec received a training session with a recorded walkthrough so he can manage his own content going forward without needing to call us every time he wants to update a page.
The logo
We worked through four initial concepts before developing the chosen direction to approval. The final mark is clean and simple – right for the industry, and versatile enough to work across all formats and backgrounds. Alec received the full artwork suite in all required file formats, alongside brand guidelines covering logo usage, colours, and typography.
The outcomes
What does all this mean for the business?
The site launched in summer 2025. It is too early to point to months of ranking data, but the foundations are solid, and the early signs are exactly what you would want to see from a well-built, properly optimised site.
The site was indexed by Google within days of going live. Alec’s name and practice are now findable in search. The page structure gives Google a clear picture of what he does, who he works with, and where he is based – that is the groundwork that takes time to compound, but it has to be done right from day one or you are playing catch-up indefinitely.
More immediately, Alec has a professional online presence that reflects the quality of his work. Before this project, a prospective client searching for him would have found nothing.
Now they find a fast, well-structured site with clear service pages, genuine client testimonials, and a straightforward way to get in touch.
For a sole practitioner building a private therapy practice, that difference is not trivial. It is the difference between existing online and not existing at all.
The contact form is live, the mailing list sign-up is in place, and the site is set up to grow. As Alec publishes content – articles, resources, podcast links – the site has the architecture to support it.
The blog and resources sections are ready to build topical authority over time, which is how a small professional services website earns its rankings: not through tricks, but through consistently adding useful, relevant content on a site that was built properly in the first place.
Built properly from day one – no page builders, no cheap themes, no rebuilding it in two years.
