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LOGIC Business Finance

A fast, professional website for a direct SME lender with no time to waste

LOGIC Business Finance

Bespoke website design and build
Loan calculator
Hosting

LOGIC Business Finance is an FCA-regulated direct lender offering fixed-rate SME loans from £5,000 to £25,000, with funds in as little as three working days and no broker fees. They came to us needing a website that matched the speed, clarity and credibility of their lending proposition.

Before

Off-the-shelf site

LOGIC had been operating on a generic WordPress theme that failed to communicate the professionalism and transparency that SME borrowers need to see before applying for finance. It looked like a template because it was one.

After

Bespoke build

The new site is built from the ground up on a bespoke Toast theme – clean, fast and designed specifically around the LOGIC product set and the journey a prospective borrower takes from first visit to completed application.

Before

Slow load times

The old site was weighed down by an off-the-shelf theme loaded with redundant code. Page load times were well above the two-second threshold that financial services visitors expect, costing applications before they had even started.

After

92+ speed score

The new site scores 92 or above on Google PageSpeed Insights on mobile and desktop. Built on a lightweight bespoke theme with no page-builder overhead, it loads fast and keeps prospective borrowers on the page.

Before

Weak conversion path

A landing page that buries the application process or fails to answer key borrower questions – rates, terms, eligibility – drives drop-off. The old site had no clear journey from arrival to application.

After

Clear buyer journey

The new site leads visitors through a structured path: product overview, eligibility check, loan calculator, and a streamlined application form – all designed to reduce friction and increase the number of completed applications.

Before

Poor search visibility

LOGIC operate in a competitive search landscape. The old site had no coherent SEO structure, no keyword-targeted service pages and no content strategy, leaving them invisible to SME owners actively searching for direct lenders.

After

Built to be found

The new site is structured for search from the ground up – with dedicated pages for fixed-rate loans, broker partnerships and how-it-works content, plus an articles section that builds topical authority and drives organic traffic month on month.

The difference the new site made.

Credibility that converts.

SME owners applying for a business loan are putting real trust in the lender they choose. A poorly designed website – slow, generic, unclear on rates or terms – sends exactly the wrong signal at exactly the wrong moment.

The LOGIC site is built to instil confidence from the first page load. Fast, clearly structured and direct in its messaging, it tells prospective borrowers everything they need to know and makes the path to application as short as possible.

A platform that grows with the business.

LOGIC are a young, ambitious lender with plans to expand their product range and broker network. The new site is built to grow with them – new loan products, new landing pages and new content can all be added without rebuilding from scratch.

With an articles section already driving organic traffic, a structured broker portal and an interactive loan calculator that keeps visitors engaged, the site is working hard for the business every day – not just on launch day.