Design and branding for your small business WordPress site.
There are no brandzillas here. Just a team of creatives that will get your site on-brand and looking great!
Design is one of the most contested areas of the website process and often leads to delays and overspending.
When designing a website, the most important consideration should be the person using the website, but this often goes out the window in favour of personal preferences.
Our platform is built from customised Gutenberg blocks designed to be on-brand for each client we work with.
To keep our platform affordable, even for the tightest of budgets, we don’t get drawn into endless rounds of design and revision.
You give us your brand guidelines, we deliver a site that is on brand.
Internal stakeholders always get hung up with design; it matters little to the end users*.
Have you ever heard of a business seeing a dip in enquiries because it elected to use Helvetica instead of Open Sans? No, you haven’t, and the reason for this is that the most effective design solution is simply a container for the copy.
Professional and appropriate are the only two words you must consider when designing*.
- Does our site look professional?
- Is the design of our site appropriate for our end users?
Too much emphasis on the design means too little consideration of the copy.
As we work with organisations for whom budget is a serious consideration, Webworthy sites are built from a library of pre-configured content blocks.
These blocks allow an almost infinite number of page templates to be built, but they don’t allow an infinite number of design revisions.
We do this because if you are already working on a tight budget, your focus should be on what your website says; it’s the words that convert people, not whether the call-to-action has a five- or eight-pixel margin set to it.
Do we design your site to focus on brand and on user engagement and conversions?
We certainly do, but we put far more emphasis on making the site simple to use (for you and your visitors), speed, and conversions.
Your site won’t be under-designed; it will align with your branding and marketing collateral.
The simple point here is that it won’t be over-designed.
Our library of content blocks can be customised to match your branding and other brand identity elements.
If you have unique brand elements, you can incorporate these into the block library so that when you add content, everything automatically looks like it should.
If everything you try to publish needs umpteen rounds of design revision before it goes live, it creates friction that prevents you from publishing new content.
Content is our main focus, as it will get you traffic and ultimately more members, donations, or subscribers.
We employ common sense in designing your site, and we ask that you do the same.
We’re not penny-pinchers, so if theres that final small tweak or changes here and there to the site as we work through, we don’t start charging extra.
Generally, the charge we quote you is what you pay, providing the project stays on track and we avoid too much of the inevitable scope creep.
If things are starting to go a little off-piste, we’ll simply let you know and we can work together to get a solution that works for everyone.
