Home » Case studies » Shire Professions Finance

Shire Professions Finance

A bespoke website for the UK’s leading professional practice finance broker

Shire Professions Finance

Bespoke website design and build
Sector landing pages
Hosting

Shire Professions Finance is an FCA-regulated credit broker with over 100 years of combined team experience in professional practice finance. The only broker appointed as a strategic partner of the Law Society of England and Wales, they serve law firms, barristers’ chambers, accountancy practices and other professional sectors across the UK.

Before

Generic presence

Despite Shire’s specialist credentials and long-standing sector relationships, their previous site did nothing to set them apart from generalist finance brokers. Visitors had no clear sense of the depth of expertise or the professional sectors Shire specifically serves.

After

Sector authority

The new site is structured around the sectors Shire serves – legal, barristers, accountancy and beyond – with dedicated pages for each that speak directly to the challenges those practices face and the solutions Shire provides.

Before

Weak accreditation visibility

Being the Law Society’s only strategic finance broker partner is a significant differentiator – but it was buried on the old site. The same was true of the Bar Council service partnership and NACFB membership, all of which carry real weight with the target audience.

After

Credentials front and centre

The new site leads with Shire’s accreditations throughout, positioning the Law Society partnership, Bar Council affiliation and NACFB membership as the trust signals they are – visible from the homepage and reinforced across every sector page.

Before

No content strategy

Law firms, barristers and accountancy practices search for specific finance guidance online. The old site had no insights section and no content to capture that traffic, leaving Shire invisible at the point where potential clients were actively looking for help.

After

Built to rank

The new site includes a structured insights hub with sector-specific content covering cash flow, partnership funding, tax finance and more – building topical authority with search engines and giving prospective clients a genuine reason to stay on the site.

Before

Unclear application path

Professional practice principals are busy people. If a finance broker’s website does not make it immediately obvious how to apply, what the process looks like and how quickly a decision will come, they will simply move on.

After

Three steps to funding

The new site presents a clear, confident three-step journey – quote request, underwriting decision within 24 hours, funds in as little as 48 hours – giving time-pressed partners and practice managers the clarity they need to take the next step.

The difference the new site made.

A website that speaks the language of professional practices.

Law firm partners, barristers and accountancy principals are not generic business borrowers. They have specific cash flow challenges, sector-specific terminology and a high bar for the professionals they choose to work with.

The Shire Professions Finance site is built around that reality. Every sector page addresses the real financial pressures those practices face – tax obligations, delayed fee income, pupillage stipends, partnership buy-ins – and positions Shire as the specialist that understands them.

Accreditations that open doors.

Being appointed as the Law Society’s only strategic finance broker partner is not a footnote – it is the headline. The same is true of Shire’s Bar Council service partnership and NACFB membership.

The new site ensures these credentials are impossible to miss, giving partners and practice managers the reassurance they need before making contact. Combined with a content hub that demonstrates genuine sector knowledge, it positions Shire not just as a broker but as the natural first call for any professional practice with a finance need.